DCYPHER has announced the relaunch of its My Custom Foundation, a completely personalised formula. The innovative foundation uses award-winning AI Skin Tone Technology to measure and create a bespoke formula to fit your unique skin tone.  

Hyaluronic acid has been added to the formula to deeply hydrate the skin, providing lasting moisture and plumping to smooth fine lines on the skin’s surface and its deepest layers. Caesalpinia spinosa fruit and kappaphycus alvarezii extracts combine to create a protective, lifting and natural second skin to defend against free radicals.  

The formula also now contains emollients which work to enhance the skin barrier to help retain moisture and leave the skin smoother and more supple.  

In addition to the ingredient changes, the My Custom Foundation has also introduced the ability to choose medium and full coverage options to allow for greater flexibility to adjust coverage based on individual preferences. The foundation is now available is matte, natural or radiant finishes to complement your bespoke shade.  

The new My Custom Foundation is now available, £42 RRP.